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We at MBES market our products with
the help of our own branch offices and a 140 dealers
spread over 18 states.
Currently we have sucessfully installed over one
lac (100,000) of our 'LAKSHMI SAMSON' brand electronic weighing scales though out the country. |
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| Market |
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We like to keep ourselves abreast about the various market forces that drive the different ranging markets segments. And we do this with the help of a proactive and interactive top management, a strong and able direct sales team combined with a very mobile and in touch dealer department, that continually adds value to our information bank. This helps us to:-
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Keeping it touch with the ground realities of market trend, product ranges and price competition. |
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Innitiate and nurture an innovative bent of mind, which ensures that we keep ourselves and our associates in pace with rapidly changing world. |
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| Promotions |
Our promotional endeavours are based on five P's, I.e. |
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People |
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Products |
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Price |
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Place |
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Promotions |
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And as it is one of the most important content of a successful organization and that’s why we spend a considerable proportion of our below mentioned resources on the same:- |
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Time |
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Human Resource |
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Financial |
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Time Resource: It’s the time spend by our dealers department in interacting with the existing dealer network:- |
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In providing instantaneous after sales support. |
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Introducing new models and products in the pipeline |
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Helping them achieve price benefits(Timely target achievement) |
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Realigning there business strategies |
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Human Resource: We as a group believe in people who are self-starters, yet at the same time are aware that Our associates may require certain guidance and inputs from our side, hence it is our policy to visit on a regular basis all of our associates. |
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Financial: We ensure that we effectively spend the same, so as to reap maximum benefits. This typically includes; |
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Advertisements(Sharing bases) |
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Special Schemes(Lifting related) |
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Festival Offers |
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Literature and Stickers |
| 5. |
Free Gifts(Telephone Sets, Papers Shredders etc) |
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Other Complementary Gifts |
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| Diversifications |
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| 1. |
Market Developement |
| 2. |
Product Developement |
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| Market Developement |
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Tapping new export market |
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Suburban Area Dealer Development(Specially north India ) |
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| Product Developement |
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Providing solutions to the industry |
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Filling machines |
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Packaging machines |
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New categories of weighing scales |
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Truck Weighing pads |
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Bathroom Scales |
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Kitchen/Household Scales |
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Nutritional Diet Scales |
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Body Fat Analyzer |
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